Our Story

Once upon a time, two beautiful baby girls were born on opposite sides of the world. One had blonde hair and blue eyes, and grew up in the lush, tropical splendour of South Africa, where she became a greatly respected Social Worker. Her name was Leanne. The other had brown hair and brown eyes and lived in Canada, where she learned to skate, ski and scale the corporate ladder. Her name was Judith.

Now it just so happened that Judi and Leanne were married to men who had been the greatest of friends since childhood. On a trip back to South Africa, Jason paid Derek a visit, and their wives met for the first time. As they were bathing their babies (who were born on opposite sides of the world, only four days apart!), Leanne introduced her new friend to the wonders of the Daphné Bath Seat. It was love at first seat. Judi was amazed that such a useful baby product was not available to mothers in Canada. And that was the start of Childish Notions.

Since that day, Judi and Leanne (who moved to Canada with Derek in 1998) have quit their jobs and devoted themselves to their growing families, and their search for innovative and practical childcare products that make mothering a little easier.

And they are both living happily ever after.